Amplifire is a marketing and lead generation platform for any party involved in home ownership. We can certainly market any company in any arena, but we are experts in the real estate industry. Every homeowner is a valuable customer to many parties, and we generate business for all of them. Every single customer will eventually be in need of one of our other clients. It begins with a mortgage and realtor, and soon after to moving companies, home insurance, landscapers, remodeling companies, roofers, electricians, plumbers, furniture companies, and on and on…

Amplifire is the recipe needed to win in today’s business world. It is a blend of many ingredients. At its foundation, it is a technology company, a blend of many A.I. programs, automation, a CRM mobile app, and many algorithms for targeting, and retargeting. Still, the most important aspect of Amplifire, is that every single strand of its DNA is comprised in sales strategy.

I discovered early on in my career running mortgage teams, that whoever has the customer, also holds all the power. This realization led to my relentless pursuit of lead generation. How could I find the customer before anyone even knew they existed? Online marketing, social media management, capturing of data for analysis, and a consistent and focused business model always in search of new business to breed success for anyone on my team; find the buyer, and you control everyone’s destiny.

The mortgage industry is dependent on realtor relationships to attain the business. It is a cat and mouse game, and we are the dog looking out the window. The agents chase the buyers, and we chase the agents. The Loan Officers solely rely on realtors to hand them business. The amplifire system goes against the grain. We go find the buyers before any agent can. We pre-approve the client, and then hand them to one of our realtor partners. This puts control in the lenders hands. It also makes the realtor/loan officer relationship equal. Both parties are bringing business to the table. This makes everyone involved more money. We are the answer to everyones biggest problem.